Now on its 22nd year, TOYCON PH continues to grow as the country’s premier celebration of pop culture. TOYCON 2025 promises its biggest year yet, offering a dynamic mix of nostalgia and innovation that highlights the creative energy of fans, collectors, and creators. With this year’s theme, “Celebration,” the event aims to unite the local and global pop culture community for three epic days of fun and fandom.
A Massive Pop Culture Extravaganza
Happening from June 13 to 15, 2025, at the SMX Convention Center Manila, TOYCON 2025 will once again partner with MINDstyle’s POP LIFE Festival to deliver an immersive experience across all fandoms—ranging from toys and anime to gaming, cosplay, and music.
Over 400 booths and exhibitors will fill the venue, featuring both rare collectibles and exclusive product launches. Expect major names such as Bandai, Banpresto, Tamashii Nations, LEGO, and more, as well as rising brands like Collectormates, ThrillJoy, Minix, CaDa, and Rastar showcasing exciting new merchandise.
Welcoming New Fan Communities
This year also marks a broader embrace of new subcultures, with special zones for Trading Card Games (TCG), battle gaming, and cosplay. The TCG Alley, in collaboration with Mana Underground, will host tournaments and feature over 60 vendors. Cosplay fans can look forward to meet-and-greets with international stars like Een, Kitz Cua, Tiny Asa, and Chanel Yui, alongside an expanded cosplay zone.
One-of-a-Kind Collectibles
TOYCON has long been known for its exclusive limited-edition items—and 2025 is no different. Watch out for special releases from Quiccs, ThrillJoy, and Collectormates, along with a VOLTES V Event Exclusive that’s sure to delight collectors.
In a fresh twist, official NBA merchandise will also make its debut at TOYCON—adding a sports dimension to this fan-focused celebration.
Music Meets Fandom at TOYCONCert
The excitement continues on stage with TOYCONCert, a music event featuring top acts from the local and international scene. Performers like Starmarie, Miura Ayme with Miko, and Beverly will add another layer of entertainment for fans looking to enjoy live music within the convention setting.
International Guest Stars Take the Spotlight
TOYCON 2025’s guest list is packed with star power. Tokusatsu and anime fans can meet:
- Ryota Ozawa and Yui Koike (Gokai Red & Pink – Kaizoku Sentai Gokaiger)
- Miyuki Ueda (Voltes V, Combattler V, Daimos)
- Rica Matsumoto (Pokémon, Yu-Gi-Oh!, Hunter x Hunter)
- Yuriko Yamaguchi (Nico Robin – One Piece, Ritsuko Akagi – Evangelion, Nurse Joy – Pokémon)
There’s also a historic reunion of the Filipino dub cast of One Piece, reuniting the Straw Hat Pirates for a fan panel and meet-and-greet like no other.
Supporting Filipino Creators
The Artist Alley will feature more than 100 exhibitors showcasing original art, indie comics, designer toys, and handmade merchandise. TOYCON continues its commitment to uplifting Filipino creatives, giving them a platform to connect with fans and collectors.
Competitions to Showcase Creativity
TOYCON 2025 will host a series of competitions for fans and creators alike, including:
- CosKon (Cosplay Competition)
- International Art Toy Design Contest (winning piece produced by MINDstyle)
- TOY CLICK and COSCLICK (Photography Contests)
- Mecha and Action Figure Customization
- Doll Dress-Up Contest
These contests offer not just recognition but amazing prizes and bragging rights.
Retro Gaming Lives On
Classic gamers, rejoice! A retro LAN party zone, powered by Republic of Gamers, will revive legendary titles like Starcraft, Counter-Strike 1.3, and DoTA 1 in daily tournament formats. Perfect for fans of old-school PC gaming.
Honoring Pop Culture Icons
Each year, TOYCON honors Filipino personalities who have left a mark on local pop culture through the Pinoy Pop Culture Icon Awards. Past honorees include:
- Alodia Gosiengfiao – Cosplay Queen
- Michael V. – Comedian and Actor
- Bigboy Cheng – Collector and Founder of Secret Fresh
The 2025 recipient will be announced during the event, continuing TOYCON’s tradition of celebrating Filipino excellence.
Be Part of the TOYCON Movement
TOYCON 2025 is more than just an expo—it’s a grand celebration of passion, creativity, and fandom. Whether you’re a die-hard collector or someone just discovering the world of pop culture, this event offers something for everyone.
🗓 June 13–15, 2025
📍 SMX Convention Center Manila
🔗 For updates, visit www.toyconph.com
📱 Follow @phtoycon on Instagram, Facebook, TikTok, and YouTube
