The recognition underscores MLBB’s role in youth empowerment, digital careers, and the creator economy.
INDONESIA, 23 May — From mobile gamer to regional icon, Justin—better known as Jess No Limit—has been named to Forbes 30 Under 30 Asia 2025 in the Media, Marketing & Advertising category. The recognition not only marks a milestone in Justin’s digital journey but also underscores the growing influence of Mobile Legends: Bang Bang (MLBB) in shaping careers and driving the creator economy across Southeast Asia.
A former professional player in the Mobile Legends Professional League (MPL) Indonesia, Justin rose to fame through MLBB, one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games globally. Since retiring from competitive esports in 2019, he transitioned into full-time content creation. Today, he holds over 54 million YouTube subscribers and his videos—ranging from mobile game content to personal vlogs—have amassed more than 6.7 billion views, making him Southeast Asia’s most-subscribed YouTuber.
Justin holds up his MURI Award (Museum Rekor Indonesia) as the YouTube channel with the most subscribers in Southeast Asia.
His remarkable influence recently earned him a MURI (Museum Rekor Indonesia) award for having the most YouTube subscribers in the region.
“Justin’s journey from gamer to digital mogul reflects how MLBB empowers youth to dream big, create boldly, and thrive in the digital economy,” said Rana Annisa Fahmi, KOL Lead for Indonesia at MOONTON Games. “We’re thrilled to see him recognized on an international stage. Congratulations, Justin!”
Reacting to the Forbes honor, Justin expressed gratitude for the role MLBB played in launching his career.
“I’m incredibly honored to be selected for Forbes 30 Under 30 Asia,” he said. “MLBB was the foundation of my journey—it taught me resilience, strategy, teamwork, and creativity. Without the MLBB community and MOONTON Games, I wouldn’t be where I am today. I hope my story inspires young players to pursue their dreams with determination and heart. Let’s continue achieving victories together, in the Land of Dawn and beyond.”
This year, MLBB will spotlight even more talent at the Esports World Cup (EWC) 2025, where the Mid Season Cup (MSC) and MLBB Women’s Invitational (MWI) will offer a combined USD 3.5 million prize pool—one of the largest in mobile esports.
MOONTON Games continues to strengthen its commitment to the future of gaming through initiatives like MLBB Esports, MOONTON Cares, and various government collaborations, creating opportunities for youth to lead, innovate, and succeed.
Justin when he was a professional esports athlete for EVOS Legends between 2017 to 2019.
MOONTON Games remains committed to expanding its MLBB ecosystem with initiatives such as MLBB Esports, MOONTON Cares, and government cooperatives—to build a future where young gamers can lead, innovate, and succeed.
Follow Justin’s journey by subscribing to him on YouTube, Facebook, Instagram, TikTok, and X.
